Samsung’s cheaper OLED 4K TVs hang in the balance as it battles LG

Samsung is launching its first-ever OLED 4K TVs this year – this much is certain. The Samsung S95B is available to buy now in many countries, but this model uses a next-gen QD-OLED panel that’s never been seen before now, which naturally means it comes at a high price, even for OLED.

But its been rumoured for months that Samsung is also planning to launch OLED TVs with the more standard W-OLED panel, which is what you’ll find on all the current best OLED TVs. These other TVs could be much less expensive than the S95B, but they still have yet to officially appear.

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