Choosing the best email marketing platform can be a daunting task especially for beginners. You’ll come across several reviews with affiliate marketers promoting what they’ve never used. Sometimes, when you read reviews, you can know from the beginning that the intention of the blog is to promote the product. And that’s like going to a hospital and before telling a doctor your problem, he begins writing a drug to use. Simply because if you buy the drug, he/she may earn a commission.
Affiliate marketing is good but when your content is more promotional content instead of educational, it pushes readers away from you. If you’re a beginner who hasn’t read the detailed process on how to start your affiliate marketing journey, you can check the masterpiece here.
Email marketing is part of digital marketing strategies that helps you to make money online. Unlike inbound marketing where customers on the buying stage search for your guidance, email marketing entails the process of building an email list, sending email campaigns, and tracking the results.
Many B2B and B2C depend on email for brand promotions. While social media branding is useful, email marketing is majorly used for promotions. It’s true that social media have traffic but email drives the sales. Many consumers check their emails in the morning before social media. The return on investment for email marketing is currently 4100% with some companies recording 6900% ROI. Considering the ROI, would you still want to miss the opportunity?
How to choose the best email marketing platform
The criteria for selecting the best email marketing platform depends on several factors. You can check these factors as detailed here.
It’s important that you choose a platform with a user-friendly interface and high deliverability. Of course, price matters, and for beginners, try to use the free version or maximize the trial period before deciding to make a purchase. Mostly for beginners, you’d try to reduce your budget.
Depending on the size of your list and the frequency of sending emails, you will upgrade for other features. It’s important to automate your email marketing campaigns and segment your list depending on the set schedule for email campaigns. Look, you can have the best email marketing platform yet when you do nothing then no result is guaranteed.
Listen, nobody was born knowing everything. People learn daily and you need to appreciate the fact that education is not about grades and degrees. The process of choosing the best email marketing platform requires you to conduct in-depth research and make a proper conclusion. But then, the process is simplified for you when you’ll read this article till the end. Keep scrolling down.
Which are the Best email marketing platforms for beginners?
If you’re a beginner, you may not have a big contact list. But you have a business plan and knows the future of your business. Please don’t buy an email list online even if you’re assured that they match your niche. Getting the consent of your email recipients is paramount otherwise you’d be going against EU GDPR.
After considering several factors including ease of use, deliverability, price, refund policy, and other reviews, the following email marketing platforms could serve beginners in different capacities.
Mailchimp allows its users to add up to 2,000 contacts free and send 10,000 emails monthly. This email marketing platform also comes with a plugin that you can install and activate on your website. After making the necessary changes and inserting relevant fields, you can make sign-up forms and landing pages.
The sign-up forms for Mailchimp enable you to insert the shortcode within your articles. You can also create pop-up forms to appear to your website visitors.
Assuming you have 500 contacts, you can send 20 emails monthly but it could appear monotonous. The best practice is to send 2 important emails weekly.
When you upgrade and pay for Mailchimp, you’ll have access to other features including automation. The monthly price for Mailchimp’s lowest-tier plan is $19.99/month and this is fairly affordable for beginners. That’s less than $1 daily yet considering the ROI for email marketing, if you conduct your campaigns well, you can upgrade as your list grows.
The email deliverability for Mailchimp is superb. Most email marketers also prefer Mailchimp because of its ease of use and unlimited free access.
Unlike Mailchimp that has a free plan, Active Campaign only gives 14 days free trial then you’re prompted to pay. Its lowest-tier plan costs $15 for 500 contacts. One of the best features of this platform is its automation and autoresponders. The email deliverability of Active Campaign is currently the best for medium-sized businesses.
When compared to Mailchimp, ActiveCampaign is relatively expensive. However, its advanced features including landing page editors, latest templates, conversations ads on and other features make it one of the best email marketing platforms for beginners.
ActiveCampaign is the best email marketing platform for serious digital marketers. If you’ve considered the scalability of your business and you’re comfortable with the cost, then go for Active Campaign.
If you’re considering a small to medium-sized eCommerce business and still don’t know the best email marketing platform to go for, then consider Get Response. GetResponse doesn’t have a free version but provides a 30-days free trial without requiring your credit card details.
GetResponse recently availed its AI Builder which makes it distinct from the other software. You can access a detailed Get Response Review before making purchase decisions. 18% and 30% offers are available if you pay annual or 3-year subscriptions respectively.
AWeber comes with a free plan where you can conduct your email campaigns for 500 contacts with a limitation of 3,000 monthly emails. It’s one of the best choices for beginners since you have time to experiment with your marketing strategies. The platform however charges a 1% eCommerce transactional fee for its free plan. If you want to know more about AWeber, you can consider A Weber review which gives an independent opinion about the software.
After going through the list, you could desire to know the best of the best. The truth is, all these platforms will serve you well depending on your niche. Universally, it’s known that Active Campaign offers the best email deliverability. Otherwise, you can check Slaves of Intelligence for further insights on email marketing.